Jubilee tourists spent 1.6 billion euros in Italy during 2025
Nearly 1.4 million international travelers visited Italy in 2025 specifically for the Jubilee, spending 1.6 billion euros. According to a Bank of Italy study, these visitors accounted for 2.2 percent of all overnight tourists and drove two-thirds of the annual spending increase.
Spending and origin patterns
A total of 1.38 million overnight visitors entered Italy in 2025 specifically for the Holy Year, spending 1.62 billion euros.
An additional 2.19 million travelers participated in religious events alongside other travel plans, bringing total Jubilee-related attendance to 3.56 million visitors, or 5.8 percent of all overnight tourists.
Combined spending reached 4.02 billion euros, representing 7.4 percent of aggregate international tourism expenditure.
Jubilee travelers spent an average of 1,173 euros per capita and 166 euros per day over 7.1 nights, exceeding the 882 euros per trip and 138 euros daily spent by other visitors.
The United States and Spain generated the largest shares of pilgrims at 17.1 percent and 11.0 percent, followed by Poland at 8.1 percent.
Regional concentration in Lazio
The regional impact was heavily concentrated in Lazio, where overnight visitors rose 23.0 percent to 15.01 million and tourism spending climbed 19.2 percent to 10.24 billion euros.
In contrast, other Italian regions saw visitor gains of 6.2 percent and spending growth of 2.1 percent.
Jubilee travelers accounted for 45 percent of Lazio's visitor increase and 58 percent of its expenditure expansion.
Demographically, women comprised 52.1 percent of primary Jubilee travelers with an average age of 42.2 years.
A localized windfall
The findings show that the Jubilee delivered strong revenue while deepening geographical concentration in Rome.
Higher per-trip spending bolstered national totals, yet the economic windfall largely bypassed other regions.
This demonstrates the utility of targeted event tracking, even as potential tourist displacement remains unmeasured.