Italian firms: Sales stable, prices up 2.0 percent in 2025
Sales for Italian industrial and service firms stabilized in 2025, following a two-year decline. Selling prices rose by 2.0 percent, while investment accelerated and employment continued to increase.
Mixed picture for Italian firms
Italian firms with 20 or more employees experienced stable sales in 2025 across industry (excluding construction) and non-financial private services, marking a turnaround after two years of decline.
Selling prices increased by 2.0 percent, a slower pace compared to 2024.
Headcount employment continued its upward trend, accompanied by a slight increase in hours worked.
Demand for funding, though still subdued, saw a modest rise, with credit access conditions remaining stable.
Overall investment accelerated, primarily driven by the manufacturing and energy sectors, while it decelerated in services.
In the construction sector, economic activity returned to growth in 2025, fueled by expansion in public sector projects benefiting from NRRP incentives and an easing decline in private construction.
Employment growth in construction also resumed at a moderate pace.
Outlook for 2026: Caution on investment
Looking ahead to 2026, firms anticipate stable demand across all sectors, coupled with an acceleration in selling prices.
However, expectations for investment spending point towards a contraction, particularly in manufacturing and among smaller firms, indicating a cautious outlook despite stable demand.
Employment is forecast to continue rising at a pace consistent with 2025.
For the construction sector, firms expect activity to stagnate in 2026, suggesting a plateau after the recent growth.
Despite this, employment outlooks for construction remain moderately favourable, reflecting a degree of resilience in the labor market even with anticipated flat activity.
Fragile recovery, mixed signals
The survey highlights a fragile recovery for Italian firms, with stabilizing sales masking underlying caution in investment intentions.
While price pressures ease, the anticipated contraction in investment for 2026 suggests a lack of robust confidence in future growth.
This mixed outlook indicates significant headwinds persist, particularly for smaller businesses and key industrial sectors.
Source: Survey of Industrial and Service Firms in 2025
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