CBRT paper links firm profitability perceptions to economic actions
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CBRT paper links firm profitability perceptions to economic actions

A new working paper from the Central Bank of the Republic of Türkiye (CBRT) investigates how firm executives' perceptions of profitability influence business expansion or contraction. The study models the relationships between economic conditions and firm actions using interview data.

Inflation's grip on pricing behavior

The research develops conceptual constructs to understand how firm executives perceive and interpret economic conditions, modeling these relationships using Structural Equation Modeling.

A key finding indicates that during periods of high inflation, the fear of losing profitability becomes a dominant sentiment among firms.

This sentiment significantly disrupts their normal pricing behavior, leading to potentially suboptimal or reactive pricing strategies rather than proactive ones.

Furthermore, the study highlights that in periods characterized by a tight monetary policy stance, firms' optimism regarding external demand emerges as a stronger motivator for their production activities, suggesting a shift in focus towards export-driven growth when domestic conditions are constrained.

Investment and employment dynamics

The study reveals that when monetary policy is tight, employment intentions among firms tend to be observed predominantly in those that also exhibit strong investment intentions.

This suggests a synergistic relationship where firms are only willing to expand their workforce if they are simultaneously committing to capital expenditure.

Conversely, the paper identifies a nuanced perception among firms even when monetary policy is supportive.

In certain periods, despite a seemingly accommodating monetary policy environment, firms may continue to perceive financial conditions as tight, potentially hindering their willingness to invest or expand.

Bridging psychology and policy

This study offers valuable insights into the complex behavioral drivers behind firm decisions, particularly under varying monetary policy regimes.

While based on interview data, its structural equation modeling provides a robust framework for understanding these relationships.

The findings underscore the importance of psychological factors in economic outcomes, suggesting a need for central banks to consider perception alongside traditional indicators.