Nationwide campaign helps car finance customers claim for free

The Financial Conduct Authority has initiated a national advertising campaign backed by £2 million to assist car finance customers in making compensation complaints without incurring costs.

Running across television, radio, print, billboards, and social media until September 6, 2026, the initiative directs consumers to a free template complaint letter on the regulator's website.

Research conducted by Kantar reveals that 27 percent of motor finance customers lack the confidence to submit a complaint independently without employing a claims management company or law firm.

While 59 percent of customers have already acted or are considering a claim, a significant 23 percent remain uncertain about their available options.

More than 80 percent of surveyed individuals indicated that the provided template would increase their confidence in complaining directly to lenders.

The public awareness push arrives against the backdrop of a broader regulatory intervention in the motor finance sector.

In March, the FCA established a redress scheme projected to distribute £7.5 billion in compensation to affected consumers, though the initiative is currently partially suspended due to ongoing legal challenges that the regulator intends to defend robustly.

The current media rollout utilizes extensive public placements, including video-on-demand platforms projected to reach nearly 11 million views, 2,180 outdoor billboards, national radio stations, and print titles with a combined circulation of almost 3 million.